The Pop Up Shop Event-74 West 47th Street in the Diamond District New York, NY
Uncut Gems Pop up Shop
Adam Sandler takes a turn from comedy to a dramatic/action movie entitled Uncut Gems. In honor and to promote the movie, the A24 movie company took over a real Diamond Store and turned it into an Imaginary KMH Gems & Jewelry store in the Diamond District of New York City (12/20-12/22 2019)
Art Imitates Life which Imitates Art then Life Again (Streetzblog 12/21/19) *A bit confusing yet makes total sense.
Free Uncut Gems Giveaways
The event was quite fun. Upon entering you receive a free newspaper set in the 80’s complete with He Got Game ads and Knicks scores. It also comes with a free movie poster. Then you may be lucky to get some Uncut Gems temp tattoos and a bottled water. In this area they have some very dope basketballs, but for some reason they are not for sale. Pretty sure they said they would be for sale in May on their website. I would have bought one for sure if they were for sale.
Free pictures on store on 2nd floor
Next you can walk upstairs, get your picture taken by the security camera. then you punch in your mobile phone number and they send you a quick 4 second video to upload to social media. After that, it’s time to choose some Bling from the movie set and get a couple selfies.
Mini Museum of props from Uncut Gems
Next is a mini museum with props from the film. Kevin Garnett’s Jersey and Kicks, some more bling and other various items from the movie.
Socialize-Meet and Greet the Cast of Uncut Gems
Then it was time to socialize. I met the 2 owners of the real shop and actors in the movie, Jessica Mullayev & Jonathan Aranbayev: who plays Adam Sandlers son in the movie. He had on a custom Uncut Gems chain that I would have bought on the spot. But alas, it was a gift from the movie and NFS. *The movie also stars: Idina Menzel, Kevin Garnett, The Weeknd, Julie Fox, Lakeith Stanfield, Judd Hirsch, Wayne Diamond and other familiar faces from the big screen and the Diamond District.
Avianne Jewelers-The Real Store
After I walked over with Jonny to check on the real store Avianne Jewelers, where I looked over some major big time B-B-B-Bling. Prices can be 750k+, 6k and they had a few items for $520 that were quite nice. Very awesome shop and make sure you check out the T’s, hoodies, bomber jackets and track pants. They are also very nice. High quality materials with Gold or crystal accruements. Avianne Jewelers is located at 28 West 47th Street NY, NY.
All in all a very exciting + Fun Experience. Everyone was in a really good mood which also helped make the event special. Now it’s time to see the Uncut Gems movie.
See you on the Streetz of New York in the Diamond District