Daily Archives: February 21, 2014
Posted by Scott Mackenzie
Social Media Blows Up #NYFW 2014
At a time when I probably should be writing about the Olympics, I’m still too fascinated with NYFW. This video totally exemplifies why. It shows how fast things are getting to us and how easy it is to access things we could never see before until the magazine came out with the look.
Just think, a couple blogs ago, I took pictures of an entire fashion show while watching it live on my iPhone. Incredible! Between YouTube, Instagram, and emails directly from the designers, it’s so fun and easy to see the looks of Fall/Winter 2014-15. I wonder what those $200 magazines in NYC think of all of this, YIKES!
I also ponder how the Big Designers will stay in business, If they show us ALL what they have 6-9 months ahead of time, that seems to be a lot of time for knock-offs to be created and sold. The publicity the designers are all receiving must be 100x what it was 3 years ago, just wondering if it’s good or bad for them. Seems it gives the Fast Fashion stores a giant head start on what will be hot. But, you know the fashion shows have become such a spectacle, I suspect many of the designers have some other clothes and kicks that they will come out with when the time comes around. Either way, interesting to wonder about? eh?
And I didn’t even mention 3-D printing. That will be one of the biggest game changers since Social Media. As it progresses and becomes easier to produce, we will all eventually be able to make whatever we want whenever we want.
Racked did this video and it features the Paper’s Mickey Boardman,Mobile Media’s co-Founder Brian DiFeo, and Designers Tommy Hilfiger and Kenneth Cole.
BTW: When I was in NYC in December 2013, I asked the owner of “Around the World Magazines” how business was going. He said a bit slow in December but when the kids come back to school in January it will pick up. Then I asked, how long he thought magazines would be around. He said something like: We still sell them and they still do pretty well, some of the Digital versions are getting better, but not quite there yet. Then he said…I think I’ll keep the store open for another 2-3 years, then retire. I hope that’s realistic because I really like his store, I would hope he’d stay open 5-10 more years. But the way things are changing so fast…What do you think?
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