What Would Chanel Do? and What Laurent Did.

I wonder, wonder what they would Think?

In the back of many of the WWD magazines, the whole back page has the following ad printed on it. May Question for today is What Would Chanel Think of the SSUR shirts that say Channel Zero on them?  What do you think? A copy of the ad is shown below and right under that is the Channel Zero Shirt with Camo Lettering.

Chanel ad in WWD

SSUR Shirt Channel Zero

The Channel Zero T-Shirt by SSUR

BTW: The first time I noticed a shirt similar to this it was on Rihanna. I looked at it 2 or 3 times before I noticed the spelling was wrong. At the time I didn’t know the SSUR brand and thought she bought it on a street corner. Sheez, was I out of it or what? In recent years SSUR has done many fun designs of some pretty BIG designers including Commes Des Garcon, Gucci, Hermes, Cartier and Yves Saint Laurent-Which Heidi Slimane wasn’t too fond of and recently pulled the Saint Laurent brand out of Colette. What I found a bit of course here is Colette was selling the real brand and making good money off of it. And they were selling the SSUR “It Ain’t Laurent without the Yves” T’s at the same time. Hmmm.

I also remember reading on the WSJ that Laurent sent Colette a Cease and desist order to stop selling the shirts on-line. They stopped, but then put them in the Paris store location and sold them all out.   I doubt selling a few shirts would compare to the thousands of dollars they make or could have made off the Saint Laurent hand bags. Kind of a strange story.

Even more thoughts to ponder on this.  Maybe they were correct in selling both lines?  Maybe Laurent should Like this move?  Ya know, it has brought a lot more awareness of the Saint Laurent brand to a more youthful generation. Which in turn could turn into sales for Saint Laurent.  Interesting eh? Would be an interesting debate topic for a Fashion School or High School Debate team to discuss.

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About Scott Mackenzie

Blogger, Designer, Artist.Owner: Streetzblog.com You can contact me at (808) 275-1106 anytime.

Posted on October 24, 2013, in Cool, Fashion, Streetz STYLE and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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