Being in the flow is definitely something worth Striving for. I know when I’m there. I’m tapped into something that is far beyond my ability-Aleta Pippin
Just this past Thursday night March 7, 2013, I was flipping thru the TV channels with nothing to watch when I stumbled upon a channel I didn’t know existed and was able to watch Spike Lee’s New York B-ballin’ movie-He Got Game. I haven’t seen that movie since 1998 when it first came out, then maybe again in 2001. I do like the movie, I just forgot all about it in the digital world until this past Thursday.
During the movie, Denzel Washington/Jake Shuttlesworth has a classic game of B-Ball against his much younger and fitter Son-Ray Allen/Jesus Shuttlesworth. Denzel with major tape on his knees pops a few in and puts on a good show against Jake, mostly I would say “because he’s got the shoes”, he’s wearing a pair of black and white Jordan 13’s. During the movie and especially during their game of 1 on 1, I was wondering when those kicks were retro’d. Also wondered if they ever came out? I for some reason didn’t recognize the colorway. But because of Denzel’s stellar performance in the game I wanted to get a pair to try out on the courts, to see if I could play like Denzel against the younger players over where I play ball. (My right knee hurts too!)
But when did they come out? Come to find out from just a click or two on Google, these Kicks release THIS Saturday March 16, 2013 at the Nike Store and Jordan Brand retailers. ($170) And yes they did come out in November of 1997. But don’t think they’ve ever been retro’d in this colorway.
I don’t know about you, but I’m thinking “They showed that movie on purpose this past Thursday, because Nike gave the TV Station a few bucks to show the movie with the shoes in it right before they hit the Stores”. Coince-A-Dinky?
Or maybe, I’m just a little paranoid because I’ve been reading forward thought leader William Gibson’s book, “Zero History”. I haven’t finished the book yet, but a general theme in it is “Marketing Fashions to people thru various underground and unorthodox methods”. I think that Nike-Air Jordan, utilizing the TV station and the movie He Got Game NABBED me spot on this week! I saw the shoes on an OLD movie last week and they are coming out THIS Saturday! “Say What?”
What do you think? An in the Zone Coincidence? Or Buy these kicks underground marketing tactic? Or…
In Case you need some help deciding on your opinion, You can check out the kicks and the game between Jake and Jesus right here:
Interesting Trivia from IMDb on this scene. In the Original script Jesus was supposed to beat Jake 15-0, but Spike Lee asked the two actors to play as if the game was real. The film’s footage and scoring comes from the actual game played between Denzel Washington and Ray Allen. Good choice! If Jake lost 15-0, I sure would NOT want to wear those shoes! I’d want Ray Allen’s kicks, but those aren’t even Jordans, so prob neither.
Posted on March 13, 2013, in Jordans, KICKS, NYC and tagged AJ13, Denzel Washington, He Got Game, Jake and Jesus Shuttlesworth, Jordans, KIcks, NIKE, NYC Ballin, Ray Allen, Street Ball, subliminal messaging, Underground marketing, When do the kicks like they wear in He got Game come out?, William Gibson. Bookmark the permalink. 1 Comment.